{"product_id":"the-brand-product-foundations-playbook","title":"The E-Commerce Playbook - 1. Brand \u0026 Product Foundations","description":"\u003cp\u003e\u003cstrong\u003eThe decisions that determine whether everything downstream is easy or a fight.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost failed ecommerce brands didn't fail on marketing. They failed at the very first decision — a product nobody was actively looking for, sold to nobody in particular. Get this wrong and no amount of content or ad spend fixes it; you're just paying to find out faster.\u003c\/p\u003e\n\u003cp\u003eThis is the operating structure behind a product decision that holds up once real money is on the line — built and stress-tested on SWTZ, not theory from a course.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInside, you'll get working checklists for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eChoosing a niche that can actually sell\u003c\/li\u003e\n\u003cli\u003eProduct sourcing \u0026amp; manufacturing basics\u003c\/li\u003e\n\u003cli\u003eValidating demand before you spend real money\u003c\/li\u003e\n\u003cli\u003eBrand positioning \u0026amp; naming\u003c\/li\u003e\n\u003cli\u003ePricing strategy from day one\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e9 pages. Instant digital download (PDF). Working document, not a one-time read.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eOperator-Built · Real Numbers · Not Theory\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBook one of six in the E-commerce Playbook. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eInstant digital download (PDF). By Anya Johnson.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eWork through it at your own pace.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReady for more than the book can give you?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFollow along on Instagram — @theanyajohnson (personal) and @freedombyanyajohnson (Freedom by Anya Johnson).\u003c\/p\u003e\n\u003cp\u003eAnd when you want real accountability, not just a plan on paper, book your 1:1 call with Anya and take this to the next stage.\u003c\/p\u003e","brand":"Anya Johnson","offers":[{"title":"Default Title","offer_id":52625481990276,"sku":"EBLS-01-BRAND","price":75.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8088\/0516\/files\/1c6b4a79-7352-49b0-8fe9-8225b0f79dc9.png?v=1786809469","url":"https:\/\/anyajohnson.me\/products\/the-brand-product-foundations-playbook","provider":"Anya Johnson","version":"1.0","type":"link"}