{"product_id":"the-finance-pricing-playbook","title":"The E-Commerce Playbook - 5. The Finance \u0026 Pricing","description":"\u003cp\u003e\u003cstrong\u003eThe margin math most founders never calculate until it's too late.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA brand that's \"doing well\" on revenue can still be losing money every single month. I hold a Sage accounting qualification and built SWTZ to seven figures using these numbers as a daily operating tool, not a once-a-year exercise for an accountant.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInside, you'll get working checklists for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnit economics — knowing your true numbers per order\u003c\/li\u003e\n\u003cli\u003eGross margin \u0026amp; pricing for profit\u003c\/li\u003e\n\u003cli\u003eCash flow for a growing brand\u003c\/li\u003e\n\u003cli\u003eUnderstanding your core financial metrics (CAC, LTV, inventory turnover, and more)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e8 pages. Instant digital download (PDF). Working document, not a one-time read.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eOperator-Built · Real Numbers · Not Theory\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBook five of six in the E-Commerce Playbook \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eInstant digital download (PDF). By Anya Johnson.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eWork through it at your own pace.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReady for more than the book can give you?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFollow along on Instagram — @theanyajohnson (personal) and @freedombyanyajohnson (Freedom by Anya Johnson).\u003c\/p\u003e\n\u003cp\u003eAnd when you want real accountability, not just a plan on paper, book your 1:1 call with Anya and take this to the next stage.\u003c\/p\u003e","brand":"Anya Johnson","offers":[{"title":"Default Title","offer_id":52625483694212,"sku":"EBLS-05-FINANCE","price":75.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8088\/0516\/files\/ad843da3-55a1-4b45-a735-87b45ceead68.png?v=1786809485","url":"https:\/\/anyajohnson.me\/products\/the-finance-pricing-playbook","provider":"Anya Johnson","version":"1.0","type":"link"}