{"product_id":"the-new-location-playbook","title":"The New Location Playbook","description":"\u003cp\u003eEverything I do between \"we're opening a second location\" and opening day — built from five real openings, three still running today.\u003c\/p\u003e\n\u003cp\u003eA new location isn't your first salon again — it's a systems problem. Can what's in your head about \"how we do things\" survive being written down and run by people who weren't there when you built it the first time?\u003c\/p\u003e\n\u003cp\u003eSeven sections: site selection and the lease, fit-out and build, licensing and compliance, hiring the opening team, stock and systems, pre-launch marketing, and the first 90 days. Real checklists from real decisions, adapted every time for the size and tier of the location.\u003c\/p\u003e\n\u003cp\u003eFor salon owners already running one location and ready for the next.\u003c\/p\u003e\n\u003cp\u003eInstant digital download (PDF). By Anya Johnson.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eWork through it at your own pace.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReady for more than the book can give you?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFollow along on Instagram — @theanyajohnson (personal) and @freedombyanyajohnson (Freedom by Anya Johnson).\u003c\/p\u003e\n\u003cp\u003eAnd when you want real accountability, not just a plan on paper, book your 1:1 call with Anya and take this to the next stage.\u003c\/p\u003e","brand":"Anya Johnson","offers":[{"title":"Default","offer_id":52648502034564,"sku":null,"price":89.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8088\/0516\/files\/7ee12d6a-d55b-471a-b562-a33d2858a456.png?v=1786771790","url":"https:\/\/anyajohnson.me\/products\/the-new-location-playbook","provider":"Anya Johnson","version":"1.0","type":"link"}