{"product_id":"the-paid-advertising-launch-playbook","title":"The E-Commerce Playbook - 4. Paid Advertising \u0026 Launch","description":"\u003cp\u003e\u003cstrong\u003eHow to turn on spend without burning it, and how to sequence a launch that doesn't waste the moment.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePaid advertising amplifies what's already working — it does not fix a weak product, a confusing store, or content that isn't converting organically first. Get the sequence right and paid spend becomes the accelerant. Get it backwards and it's the fastest way to lose money on a brand that might have actually worked.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInside, you'll get working checklists for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePre-launch sequencing\u003c\/li\u003e\n\u003cli\u003eLaunch day \u0026amp; launch week execution\u003c\/li\u003e\n\u003cli\u003eMeta \u0026amp; TikTok ads fundamentals\u003c\/li\u003e\n\u003cli\u003eUnderstanding your core ad metrics (CAC, AOV, ROAS, LTV)\u003c\/li\u003e\n\u003cli\u003eInfluencer \u0026amp; creator partnerships for growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e9 pages. Instant digital download (PDF). Working document, not a one-time read.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eOperator-Built · Real Numbers · Not Theory\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBook four of six in the E-Commerce Playbook \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eInstant digital download (PDF). By Anya Johnson.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eWork through it at your own pace.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReady for more than the book can give you?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFollow along on Instagram — @theanyajohnson (personal) and @freedombyanyajohnson (Freedom by Anya Johnson).\u003c\/p\u003e\n\u003cp\u003eAnd when you want real accountability, not just a plan on paper, book your 1:1 call with Anya and take this to the next stage.\u003c\/p\u003e","brand":"Anya Johnson","offers":[{"title":"Default Title","offer_id":52625483268228,"sku":"EBLS-04-ADS","price":75.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8088\/0516\/files\/c03d3d95-47f9-4430-a3cd-71e02bcec6b1.png?v=1786809481","url":"https:\/\/anyajohnson.me\/products\/the-paid-advertising-launch-playbook","provider":"Anya Johnson","version":"1.0","type":"link"}