{"product_id":"the-store-setup-operations-playbook","title":"The E-Commerce Playbook - 2. Store Setup \u0026 Operations","description":"\u003cp\u003e\u003cstrong\u003eThe build that makes a brand-new store look established on day one.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA customer decides whether to trust your store in under a few seconds, before they've read a single word of copy. Slow load times, a confusing checkout, and a homepage that doesn't say what you sell all read as risk — and risk kills a first-time purchase faster than price ever does.\u003c\/p\u003e\n\u003cp\u003eThis is the exact operating structure behind SWTZ's store — platform choice, page structure, checkout, policies, and the tech stack underneath it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInside, you'll get working checklists for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePlatform choice \u0026amp; core setup\u003c\/li\u003e\n\u003cli\u003eHomepage \u0026amp; product page structure\u003c\/li\u003e\n\u003cli\u003eCheckout optimization \u0026amp; cart abandonment\u003c\/li\u003e\n\u003cli\u003eCustomer service infrastructure\u003c\/li\u003e\n\u003cli\u003eTech stack \u0026amp; app selection\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e9 pages. Instant digital download (PDF). Working document, not a one-time read.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eOperator-Built · Real Numbers · Not Theory\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBook two of six in the E-commerce Playbook \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eInstant digital download (PDF). By Anya Johnson.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eWork through it at your own pace.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReady for more than the book can give you?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFollow along on Instagram — @theanyajohnson (personal) and @freedombyanyajohnson (Freedom by Anya Johnson).\u003c\/p\u003e\n\u003cp\u003eAnd when you want real accountability, not just a plan on paper, book your 1:1 call with Anya and take this to the next stage.\u003c\/p\u003e","brand":"Anya Johnson","offers":[{"title":"Default Title","offer_id":52625482514564,"sku":"EBLS-02-STORE","price":75.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8088\/0516\/files\/67c90b4a-6da5-4eac-9439-46a617d60de4.png?v=1786809473","url":"https:\/\/anyajohnson.me\/products\/the-store-setup-operations-playbook","provider":"Anya Johnson","version":"1.0","type":"link"}