Real, word-for-word scripts for rebooking, retail, and price objections — built from fixing my own rebooking rate, not a generic sales course.
Rebooking rate at checkout was the single widest gap against target across every branch I run. The real issue wasn't front desk staying silent — it was a soft "I'll book closer to the date" that never got followed up. That distinction changes the script entirely.
Five sections of tested scripts: the rebooking ask, retail without feeling salesy, price objections and value framing, the seasonal soft-touch, and reading the room — knowing exactly when to push and when to back off.
Print it, put it at the front desk, and run one section per team meeting until it's habit.
Instant digital download (PDF). By Anya Johnson.
Work through it at your own pace.
Ready for more than the book can give you?
Follow along on Instagram — @theanyajohnson (personal) and @freedombyanyajohnson (Freedom by Anya Johnson).
And when you want real accountability, not just a plan on paper, book your 1:1 call with Anya and take this to the next stage.
— The two-question filter for choosing what's actually worth building in it.
— Turn your windows into an actual weekly plan, with the scripts to protect them when someone tries to take them back.