Most owners open a second location for the wrong reason — a landlord dangled a unit, a competitor just opened one, or the ego wants proof the first one worked. The real question was never "can I afford the rent," it's "does location one run without me in the building."
A 24-point honest readiness check across financial readiness, operational readiness, and team & leadership readiness, scored at the end into three tiers: Ready Now, 6–12 Months Out, or Fix Location One First. Anya has opened six locations across three brands — this is the checklist behind every one that went smoothly.
A Salon Growth guide from Anya Johnson.
Instant digital download (PDF). By Anya Johnson.
Work through it at your own pace.
Ready for more than the book can give you?
Follow along on Instagram — @theanyajohnson (personal) and @freedombyanyajohnson (Freedom by Anya Johnson).
And when you want real accountability, not just a plan on paper, book your 1:1 call with Anya and take this to the next stage.
— The two-question filter for choosing what's actually worth building in it.
— Turn your windows into an actual weekly plan, with the scripts to protect them when someone tries to take them back.