Everything I wish someone had told me before I signed my first lease with no investor behind me.

I opened my first salon in October 2020 with nothing but a decision to build something of my own. Six years later that same salon has grown into three locations and almost 80 staff. I've also opened two that closed — and the difference was never talent or luck.

Seven sections, in the exact order I'd do it again: the decision itself, funding and startup capital, licensing from zero, choosing your first site, building your founding team, systems before you need them, and opening week. Real checklists, not theory — built from having gotten it wrong twice and right three times.

For someone who hasn't done this before. If you already run a salon and are opening a second, get The New Location Playbook instead.

Instant digital download (PDF). By Anya Johnson.

Work through it at your own pace.

Ready for more than the book can give you?

Follow along on Instagram — @theanyajohnson (personal) and @freedombyanyajohnson (Freedom by Anya Johnson).

And when you want real accountability, not just a plan on paper, book your 1:1 call with Anya and take this to the next stage.