Every salon Anya has ever audited has a deposit policy written down somewhere — almost none collect it consistently. The policy was never the problem; the moment someone had to say it out loud, to a real person, was. This guide gives your team the exact word-for-word scripts for the three moments that decide whether your policy is real or theoretical: the booking script, the pushback script, and the no-show script.
The average salon loses 15–20% of bookings to no-shows and late cancellations — a deposit, actually taken, is the single most effective lever against that number. Print it, put it by the phone and the till.
A free Salon Growth guide from Anya Johnson.
Instant digital download (PDF). By Anya Johnson.
Work through it at your own pace.
Ready for more than the book can give you?
Follow along on Instagram — @theanyajohnson (personal) and @freedombyanyajohnson (Freedom by Anya Johnson).
And when you want real accountability, not just a plan on paper, book your 1:1 call with Anya and take this to the next stage.
— The two-question filter for choosing what's actually worth building in it.
— Turn your windows into an actual weekly plan, with the scripts to protect them when someone tries to take them back.