The margin math most founders never calculate until it's too late.
A brand that's "doing well" on revenue can still be losing money every single month. I hold a Sage accounting qualification and built SWTZ to seven figures using these numbers as a daily operating tool, not a once-a-year exercise for an accountant.
Inside, you'll get working checklists for:
- Unit economics — knowing your true numbers per order
- Gross margin & pricing for profit
- Cash flow for a growing brand
- Understanding your core financial metrics (CAC, LTV, inventory turnover, and more)
8 pages. Instant digital download (PDF). Working document, not a one-time read.
Operator-Built · Real Numbers · Not Theory
Book five of six in the E-Commerce Playbook
Instant digital download (PDF). By Anya Johnson.
Work through it at your own pace.
Ready for more than the book can give you?
Follow along on Instagram — @theanyajohnson (personal) and @freedombyanyajohnson (Freedom by Anya Johnson).
And when you want real accountability, not just a plan on paper, book your 1:1 call with Anya and take this to the next stage.
— The two-question filter for choosing what's actually worth building in it.
— Turn your windows into an actual weekly plan, with the scripts to protect them when someone tries to take them back.