A simple three-tier points-and-perks structure that rewards your best clients more than your occasional ones — without discounting your way out of margin the way most "loyalty programs" quietly do.
Includes the tier structure, the earning and redemption rules that keep it profitable, and a launch checklist to roll it out on whatever booking system you already have — no loyalty app required.
A Salon Growth guide from Anya Johnson.
Instant digital download (PDF). By Anya Johnson.
Work through it at your own pace.
Ready for more than the book can give you?
Follow along at SalonGrowth.me and on Instagram — @thesalongrowth and @theanyajohnson.
And when you want real accountability, not just a plan on paper, book your 1:1 call with Anya and take this to the next stage.
— The two-question filter for choosing what's actually worth building in it.
— Turn your windows into an actual weekly plan, with the scripts to protect them when someone tries to take them back.