Everything I do between "we're opening a second location" and opening day — built from five real openings, three still running today.
A new location isn't your first salon again — it's a systems problem. Can what's in your head about "how we do things" survive being written down and run by people who weren't there when you built it the first time?
Seven sections: site selection and the lease, fit-out and build, licensing and compliance, hiring the opening team, stock and systems, pre-launch marketing, and the first 90 days. Real checklists from real decisions, adapted every time for the size and tier of the location.
For salon owners already running one location and ready for the next.
Instant digital download (PDF). By Anya Johnson.
Work through it at your own pace.
Ready for more than the book can give you?
Follow along on Instagram — @theanyajohnson (personal) and @freedombyanyajohnson (Freedom by Anya Johnson).
And when you want real accountability, not just a plan on paper, book your 1:1 call with Anya and take this to the next stage.
— The two-question filter for choosing what's actually worth building in it.
— Turn your windows into an actual weekly plan, with the scripts to protect them when someone tries to take them back.