How to raise your prices without losing the client who's been with you for years. Costs rise every year whether you reprice or not — the clients who leave over a fair, well-communicated increase were rarely staying for the price alone.
Word-for-word scripts for the three moments that decide whether a price increase lands well: the advance notice, the in-chair conversation, and handling pushback without discounting your way back to where you started.
A Salon Growth guide from Anya Johnson.
Instant digital download (PDF). By Anya Johnson.
Work through it at your own pace.
Ready for more than the book can give you?
Follow along at SalonGrowth.me and on Instagram — @thesalongrowth and @theanyajohnson.
And when you want real accountability, not just a plan on paper, book your 1:1 call with Anya and take this to the next stage.
— The two-question filter for choosing what's actually worth building in it.
— Turn your windows into an actual weekly plan, with the scripts to protect them when someone tries to take them back.