Build a powerful brand for your salon that stands out and attracts your ideal clients. This playbook covers brand identity, visual design, messaging, and creating a consistent experience that keeps clients coming back.
Positioning, visual identity, the in-salon experience, staff as brand ambassadors, multi-location consistency. How to build a beauty brand that reads premium at every price point — built from running two very different ones.
Book 6 of 6 In The Salon Playbook Series
Work through the playbook at your own pace.
Instant digital download (PDF). By Anya Johnson.
Ready for more than the book can give you?
Follow along on Instagram — @theanyajohnson (personal) and @freedombyanyajohnson (Freedom by Anya Johnson).
And when you want real accountability, not just a plan on paper, book your 1:1 call with Anya and take this to the next stage.
— The two-question filter for choosing what's actually worth building in it.
— Turn your windows into an actual weekly plan, with the scripts to protect them when someone tries to take them back.