The build that makes a brand-new store look established on day one.
A customer decides whether to trust your store in under a few seconds, before they've read a single word of copy. Slow load times, a confusing checkout, and a homepage that doesn't say what you sell all read as risk — and risk kills a first-time purchase faster than price ever does.
This is the exact operating structure behind SWTZ's store — platform choice, page structure, checkout, policies, and the tech stack underneath it.
Inside, you'll get working checklists for:
- Platform choice & core setup
- Homepage & product page structure
- Checkout optimization & cart abandonment
- Customer service infrastructure
- Tech stack & app selection
9 pages. Instant digital download (PDF). Working document, not a one-time read.
Operator-Built · Real Numbers · Not Theory
Book two of six in the E-commerce Playbook
Instant digital download (PDF). By Anya Johnson.
Work through it at your own pace.
Ready for more than the book can give you?
Follow along on Instagram — @theanyajohnson (personal) and @freedombyanyajohnson (Freedom by Anya Johnson).
And when you want real accountability, not just a plan on paper, book your 1:1 call with Anya and take this to the next stage.
— The two-question filter for choosing what's actually worth building in it.
— Turn your windows into an actual weekly plan, with the scripts to protect them when someone tries to take them back.